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Think Super Bowl ads are costly? They are! And, so is long-term care insurance for many Americans. Some health insurers offer new products to help meet the need: http://tinyurl.com/4jpeprm. PHiA: Finance experts help individuals reduce the hardship of future care needs and help healthcare providers effectively manage the resulting revenue.

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The answer is that hard to imagine amounts of money are involved in both industries! Wouldn’t it be great if more of the creative energy dedicated to the Super Bowl helped Americans better afford their healthcare as they get older? If you agree or want to know more before you decide, you could be a great healthcare finance expert.